Style should always be affordable, that’s why we pride ourselves in providing fashion that you can afford. Offering unique, high quality products in a timely matter is a promise we intend to keep. At Hashtag DNA we believe that style is in your DNA and we are here to help you discover yours.

Our Story

Our story began in 2015 in a small room that had a rocking chair and one crib. With having 3 little kids and next to no free time, our brand was born. One year later Cynthia Hollis joined the DNA team and together the yin and the yang took off. Our passion for unique design and collaboration brought our vision, and products, to life.

Danielle Davis founded Hashtag DNA as a creative outlet to express her inspirations, dreams, and personal style . She wanted to create a brand that would inspire and motivate her customers and allow her to give back to the world. Through her faith and trust in God, she launched Hashtag DNA—a chic and trendy boutique “Life is a gift from God. Give freely, love fiercely and watch your dreams come alive.” –Danielle